Gordon partnered with game publishers such as Play.Works, Exponential, and Zone·ify to integrate playable, ad-supported games onto the X1 and Flex platforms.

The entire destination was voice optimized so users could easily find their favorite game by saying the title into their Xfinity Voice Remote Control. Or, they could use the curated collection to discover new games, popular games, and the rest of the catalog divided into sections such as Card games, Trivia games, and more.

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