Note: The copy is meant to be as fun and conversational as QVC’s live broadcast while still highlighting important benefits.

(The following copy appeared on QVC.com the week of May 8, 2000)

Headline: Bedtime Stories: Tales of Comfort and Savings

Once Upon a Time in the Land of Zs…there was a featherbed that had been stuffed with only the softest natural feathers and down. This featherbed was so comfortable, that anyone who was fortunate enough to lie upon it would drift into a peaceful slumber. Now you can visit the Land of Zs – without having to pay a king’s ransom – with the Northern Nights Featherbed and Pillow Set.

Hear ye…Hear ye… The price is as light as a feather!

For one week only, all sizes of the Northern Nights Featherbed and Pillow Set are being offered at low Weekly Value Prices.

H69590 – 4-Piece Northern Nights Featherbed and Pillow Set – Twin, (QVC Price $88.90) Weekly Value Price $80.00

H69592 – 4-Piece Northern Nights Featherbed and Pillow Set – Full, (QVC Price $111.15) Weekly Value Price $100.00

H69594 – 4-Piece Northern Nights Featherbed and Pillow Set – Queen, (QVC Price $126.50) Weekly Value Price $115.00

H69596 – 4-Piece Northern Nights Featherbed and Pillow Set – King, (QVC Price $148.50) Weekly Value Price $135.00

These Weekly Value Prices are only good until 9:00 a.m. ET on Monday, May 15, 2000. After that, the prices will go up to their regular QVC Prices.

Comfort fit for a King…or Queen, a Full, or a Twin

This soft ensemble cradles you from head to toe with luxurious feathers and down. Here’s the full story…

• The Northern Nights Featherbed is generously filled with natural feathers (95%) and down (5%). The baffle channel construction allows superior breathability and fluffiness, while holding feathers in place for minimum shifting. The 100% cotton ticking is tightly woven with 230 threads per square inch to keep the feathers and down inside.
• 100% Cotton White Featherbed Cover provides a super soft feel and keeps your featherbed cleaner, longer.
• Two Northern Nights Pillows filled with soft, tightly curled feathers that are supportive, springy, and smaller than regular feathers. And, since these feathers have smaller quills, they won’t feel crunchy or poke through like larger feathers.

Snoozing, not sneezing

All Northern Nights featherbeds and pillows are filled with Hypercleaned® feathers and down – for a fresh, clean scent and a reduction of allergens. So, you get a good night’s rest.

A dream come true…

Every day will have a happy ending when you finish it snuggled in the complete comfort of a Northern Nights Featherbed and Pillow Set in your choice of King, Queen, Full, or Twin sizes. Remember, the Weekly Value Prices will go up at 9 a.m. ET on Monday, May 15, 2000. Place your order today and sleep happily ever after!

Tags: qvc

This entry was posted on August 16, 2023 at 3:48 pm and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.